One interview. Clips that get you seen, and a video that sells you before the call. Free.
You talk to us for one hour. We turn it into short LinkedIn clips so buyers see you, plus a 2 to 3 minute video you send before sales calls. They show up already knowing you.
For people who sell their expertise on a sales call.
Sound familiar?"Half my first calls are spent explaining what I actually do."
"They say 'let me think about it', and then they go quiet."
"I know I should be doing video. I just freeze on camera."
Buyers see you first, and arrive already sold.
Probably not for you if you're not selling yet, you don't sell through calls, or someone other than you would be the face on camera.
One hour of tape. Three videos. Zero cost.
What you get, freeThe "send this first" video
2 to 3 minutes on who you help and why you. Send it before sales calls, put it in proposals, pin it on your website.
Two short clips
Two of your strongest moments, captioned in your brand colours and cut for LinkedIn first. Vertical and square, so they work on Instagram and YouTube Shorts too.
Your positioning note
One page: who you're for, the sentence that explains what you do, and the three doubts your buyers have with how to answer them. Plus a written hook for each clip.
The rest of the tape
An hour usually holds ten or more strong moments. We mark them all. If you want them cut, that's your first month with us.
Anyone can hit record. That's not the job.
Why talk to usWe study your buyers first
Before we meet, we go through your LinkedIn, your offer and how people talk about you, and list the doubts that stop someone buying. Every question in the interview is built to answer one of them.
Directed, not recorded
Your first answer is usually the rehearsed one. We keep asking until the story comes out: the client you almost lost, the thing you'd never say in a post. That's the part people remember.
Cut to move a buyer
Every clip has one job: explain what you do, prove it works, or invite the next step. We pick moments for what they do to a prospect, not for how they sound out of context.
| A typical clipping service | The founder interview | |
|---|---|---|
| Starts with | Your recording | Your buyers' doubts |
| Questions | You bring the talking points | A question plan built for you |
| Clips picked for | What sounds good | What moves a buyer |
| Captions | Auto-generated | A written hook for every post |
| Strategy | None | A one-page positioning note |
| Price | Monthly fee | Free |
How it runs
About a week, start to finishApply
Five questions about you, your offer and who you want to reach.
Fit call
We check we can actually help. If we can't, we say so.
The interview
Remote and directed. Beforehand you get a setup guide, and send us your logo and brand colours.
Handover call
30 minutes to walk you through your videos, your positioning note and where to use each one.
Your call
Like it? One hour a month of your time, and we handle the rest, posting included. If not, you keep everything.
$0 and one hour.
If the main video isn't something you'd send to a prospect tomorrow, tell us on the handover call and we'll recut it once. The clips are final. That's how we keep this free.
Ermo Egberts
Creative director and brand strategist. Ermo has spent years making founders, coaches and teachers look on camera the way they sound in person.
The skill that matters here is the interview. Most founders are sharp in conversation and flat on camera. The job is getting the first version out of you, not the rehearsed one.
J-Griff
Eighteen months as lead creative and head of content. Revenue went from about $2M to $8M.
Aaron Abke
Video built to hold attention for long talks and turn viewers into applicants for his programmes.
J-Griff on working with Ermo
Eighteen months, from $2M to $8M. Hear it from him rather than from us.
On location with John W. Sullivan
The free interview is remote. If you later want a film shot where the work happens, it's made with John, who has spent fifteen years shooting for the BBC, Apple TV+ and National Geographic.
Get your free interview.
It's free, with no card and no contract. We only record a few a month, because each one is directed by hand. Tell us a bit about you and pick a time for a short fit call.
Thanks for being straight with us.
Right now we're only taking interviews with people who have an established offer and want ongoing help. That's what lets us do these properly for free. If that changes, come back and apply again.
Why is it free?
Because you should judge us on your own footage, not on someone else's showreel. If you like it, we talk about working together. If you don't, you keep the videos. One free interview per business.
Do I need a studio or a camera?
No. A laptop or a recent phone, a quiet room and some window light. The setup guide covers the rest.
Do I need to prepare anything?
Nothing scripted. We ask the questions and follow what's interesting. That's why it ends up sounding like you.
What happens after the free interview?
On the handover call we show you what working together looks like. One hour of your time a month. Each interview becomes a new sales video for a different stage of your pipeline, plus a month of clips that we schedule and post for you. We'll tell you the price on the fit call, before you book anything, so there are no surprises. No contract either way.
Why is there a call first?
Each interview takes real time to direct and edit, so we only do them when we're confident we can help. The call makes sure that's the case.